Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Alan Rosen who wrote (44676)	1/22/1998 11:00:00 PM
From: Cogito	Read Replies (1) of 58324

>>I haven't waded through all of the after 6 pm posts yet, but you are being kind about KE's candor, some serious judgement issues here. The recent split was about as well conceived as the ill fated secondary issue over a year ago. The institutions still haven't gotten over that sucker play. I think there have been serious marketing mistakes. ZIP should have been on the street for $99 or less before Xmas....build the base...this is 3 year old technology. Zip is the still the key. Jaz is a niche product, too late to dominate it's market. Better values out there.<< Alan - I didn't say KE was infallible, I said I believed he was being candid. At least as candid as a CEO should be. BTW, Jaz already dominates its market. As for Jaz2 pricing, yes I think it's high, and Joe Besecker of Emerald Research asked about that. KE said "We have this unique strategy with respect to our power-user line, and that's to make money." What I took that to mean is that he doesn't think SyQuest and/or Castlerock can make money on those drives at those prices. I don't have enough information to say whether or not he is correct in this. - Allen

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