Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Gary Wisdom who wrote (44681)	1/22/1998 11:01:00 PM
From: jwk	Read Replies (1) of 58324

>> KE avoided every question from the analysts as to why he would not lower the price of the drives. He stated that creating demand was the key; not lowering prices to meet competition. In fact, he doesn't seem to think there's any competition. << GW -- This is not consistent with the call I just finised listening to. I heard him go to great length in explaining several times why they needed first to educate with advertising and then follow-up with price reductions. To lead with price reductions without the information piece would be less effective. Overall all, it sems that IOM became a victim of their own success to a degree. The goal has been to get in the boxes. And, by significantly increasing their OEM rate, they took a cut in revenues. At this point, a great deal is riding on the effectiveness of the ad campaign. If you believe that this company can use mass marketing to sell a consumer product to the masses, you can let today's activity run its course. If you feel otherwise, sell and move on. Rough day, though however you slice it.

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