Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Cogito who wrote (44694)	1/22/1998 11:10:00 PM
From: Ken Pomaranski	Read Replies (1) of 58324

Sorry Allen, but I listened pretty closely. I sensed some desperation. Why else the 100M+ advertising increase next year? Why so worried about tie ratios? They basically said: IF THIS CAMPAIGN DOESN'T WORK, IT'S ALL OVER! What they are saying is that lowering prices is not increasing demand anymore. (That elasticity I told you about, and got blasted about before). What they said is that they will sacrifice the future (lower headcount, R&D spending) for this last ditch effort. C'mon Allen, It's over!!! The fact is (and no one ever believes this) is that the ZIP disk is NOT a true 'razor blade' like the floppy. People buy about 3-6 and stop. forever... People can't be shelling out 100 bucks every couple months. Plus, there is a point where enough is enough! Also, their product execution is starting to wear thin. How long have you heard about the laptop ZIP? how long have they complained about components? 3 years?? The Buz? etc.. They keep blaming others for the fact that they are failing to execute. kp

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