points well-taken, robert...
<<These 80 million all well know the Zenith brand and its once stellar reputation, the best in TV. >>
my dad had one of those zenith portable radios, from the
zenith/appollo era....with the leather case. sort of 50's modern
glass toned chrome, etc. he adored it.
the market mistargeting is a grave error...
if not just a hideous mistake. the name brand
awareness may well be lost on generation X,
but it remains an eminently viable lightning rod
of good will....
like ampex
like bell&howell
like sunbeam
but also like GE, AT&T, and WESTINGHOUSE ( revitalized
and vibrant again, or very close to it )
tonight i looked at the good guys circular. like best buy,
and like circuit city it featured: sony, toshiba, RCA/proscan,
JVC, hitachi, mitsubishi, panasonic, and................one mention
of zenith's 35" TV.
robert, you make a strong argument. |
