Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Gary Wisdom who wrote (44681)	1/22/1998 11:57:00 PM
From: Wayne Lian	Read Replies (1) of 58324

<<IMO, KE is going to gamble the future fortunes of the company this year. Incremental advertising expenses to be $100MM in order to create demand for Zips.>> Agreed. He wanted to "educate" the mass about the use of removable storage to create demand. I have serious doubt about spending 100M to convince consumer what they need. One analyst has suggested why not use the money to reduce zip pricing instead. And I can add to why not use the money to provide free technical support? Mouth to mouth is the most effective marketing. One dissatisfied customer can lead to several lost sales.

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