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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum
GLD 379.91+0.4%4:00 PM EST

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To: Julius Wong who wrote (151373)10/23/2019 9:13:37 PM
From: TobagoJack   of 217684
 
practically speaking we at this stage cannot yet say that ALGN / SDC are in the same competitive space, because the patients selecting Align's Invisalign for the vast majority cannot be treated by SDC, and the prospective patients checking out SDC must consider Align ... ~30% of prospects checking out SDC cannot be treated w/o doctor intervention. and must consider ALGN.

The fight for SDC is against its telemedicine aligner competitors, first, and if survive, gets to go toe to toe w/ ALGN

ALGN pricing must be affected going forward, not so much because of SDC if at all, but perhaps a bit because aligner launches by 3M and Ormco (Danaher), and even that only bit by bit, as doctors trained and invested on ALGN infrastructure, clinic equipment, and method would not lightly switch to competing brands

The impetus to watch out for is mixed appliance treatment protocol - fixed appliance to take out the complications (rotation) and aligners for refinement. ALGN has no capability to play in the fixed appliance arena.

Fun.

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