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Non-Tech : Any info about Iomega (IOM)?
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To: Ken Pomaranski who wrote (44811)1/23/1998 9:20:00 AM
From: Bill Fischofer  Read Replies (2) of 58324
 
Re: Advertizing

This was addressed in the CC. Incremental advertizing is expected to be funded by delays in planned price reductions, deferring some hiring, and accelerating cost reduction efforts.

Unless one believes that consumer advertizing for what is intended to be a mass-market item will be fruitless, the focus on marketing should be viewed as a positive.
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