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Strategies & Market Trends : Dino's Bar & Grill

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To: Goose94 who wrote (70184)	11/7/2019 9:32:36 AM
From: Goose94	Read Replies (1) of 202401

Canopy Growth (WEED-T) pass the JOINT-venture. Drake is getting into the pot business. The Canadian hip-hop superstar is teaming up with Canopy Growth on a joint-venture called More Life Growth Company. Under the terms of the arrangement, Drake will own 60 per cent of the venture and grant More Life the right to “exclusively exploit” certain intellectual property and brands as it launches products, accessories, and merchandise. It could be a breakthrough moment for the industry at a time when many investors have been soured by weak sales in the first year of legal recreational use. David George-Cosh has full details on the pact, and Jon Erlichman has colour on Drake’s remarkable marketing clout. BNN.ca

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