Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Brendan2012 who wrote (44909)	1/23/1998 11:30:00 AM
From: rll	Read Replies (2) of 58324

"Zip is continuing to make it into more OEM boxes. In Iomega's plan going forward, this is (and has been) THE most critical issue." Yes, but the sub$1000 systems are the fastest growing market segment and they don't include the zip drive. I believe KE stated that he knows of no OEM's considering a zip drive in one of these systems. Therefore, the perceived need for consumer education (advertising campaign) for add-on zip drives for these systems. Of course the ads are also geared toward more disk comsumption from existing users. Bob

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