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Non-Tech : Any info about Iomega (IOM)?
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To: Ben Antanaitis who wrote (45093)1/23/1998 5:19:00 PM
From: Mel Boreham  Read Replies (2) of 58324
 
Ben, thanks for the info on the new Super Bowl ad... I just saw their older "Big Plane" ad on CNN cable here in Panama today at noon. That was a 1st for me to see an Iomega Zip ad on CNN. Will be looking to catch the new ad this Sunday just before, during and after the finish of the SB. This day will go down in the record books that's for sure! Wow, what volume... and it was good to see that IOM closed on an up trend at least. A number of us have been here before and have lasted it out. So here goes another 6 months to a year of waiting, but at least this time if and when IOM gets moving we longs will have twice the leverage on any upside moves... but its a double edged sword... it hurts twice as much on such a slide as we have just experienced. I think KE is doing the right thing. We all knew that we needed more advertizing, and now we will have it. One can intellectualize all you want about this decision, but until you try it you will never know just how the public will respond to such a campaign... Sounds like they are on the right track... Will be looking forward to the release of Buz, Jaz II and Clik! later on this year. I am trying my best to keep focused on this and not look about at the bloody carnage that surrounds us today... My best to you and the rest of the IOM thread... Mel
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