Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: stock bull who wrote (45160)	1/23/1998 8:42:00 PM
From: s. bateh	Read Replies (2) of 58324

Bull: I think the fact that they trashed iom because of the fear that the ad expense may not pay off is silly......KE said that the last time they did a ad blitz they saw a spike right away.....I believe once the word really gets out that the 4th qt. numers were not all that bad but the fact that they trashed it was on the future ad campaign we will see a comeback.....What if the ad blitz has an effect right away and we see a great 1st. qt? keep in mind that 70mil of the lost rev. was from not shipping jazz2, buzz etc. which will ship this qt.

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