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Non-Tech : Any info about Iomega (IOM)?
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To: stock bull who wrote (45160)1/23/1998 9:05:00 PM
From: Gottfried  Read Replies (2) of 58324
 
stock bull, >will the 100 million produce a favorable
return on investment?<

Probably. Reading up about Compaq in the early days I learned
that they set themselves apart from 150 other computer companies
by advertising heavily on TV. The others had ads in magazines.
The product was not basically different, nor was it innovative:
they all built IBM clones. Marketing and advertising made the
difference. Where are the other 150 now?
[source: Michael Gianturco "The market that beats the market"]
Compaq also made sure they got shelf space in stores by giving
resellers a larger margin.

GM
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