SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : Advanced Gravis Computer Technology Ltd.
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: David Krafcsik who wrote (1506)10/3/1996 6:29:00 PM
From: David B.   of 1780
 
FYI -

From MC2 - a marketing intelligence publication.

Front page:

GRAVIS GETS BRAND MAKEOVER AFTER TAKEOVER

Input device mnaufacturer Gravis is getting a complete makeover on the shelves and beyond at the hands of Seattle agency Imagio--on the heels of Gravis' recent acquisition...According to Imagio creative director Tad Harmon, Advanced Gravis has seriously lacked any kind of brand unity and so was getting hurt by Microsoft's recent push into the gaming arena, with such products as the Sidewinder joystick. The name change (to just "Gravis") and identity unification had little to do with the purchase but were rather a reaction to industry trends and a disparate brand identity. "Gravis has more SKUs out there than any other company, but they've been scattered all over the place", he says.

To remedy that, the agency has been doing much merchandising work in an attempt to both unify all packaging and speak to a younger audience. While the customer base tends to be the 18-to-30-year-old male, the new customers are almost always younger than that.

To that end, Harmon says, the packaging had to be gritty to meet the core audience but have the sort of "clean energy" that would play to families." If you look at the whole line, you'll notice a dominant purple and that the Gravis brand shows up well...

The repackaging is being phased in by the agency and before Christmas will encompass the whole line. A two-pronged advertising campaign will also accompany the merchandising effort to push both core audiences into the store. Ad placement will include PC Gamer, and Computer Gaming World on the gaming side, as well as Family PC and Home PC on the family side. Ads are scheduled to break this month. The new packaging has already started to hit the stores. Five SKUs are done,
and five remain.

Hope this helps sales.

DB
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News