Any info about Iomega (IOM)? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Brendan2012 who wrote (45222)	1/23/1998 11:22:00 PM
From: Neil_L	Read Replies (3) of 58324

RE: Advertising By saying they are going to spend 100mm on stimulating demand definitely helped create an all or nothing perception. Reports are already comparing the entire years spending to their current cash on hand. Even though KE tempered it by saying that they would monitor demand and decrease spending if it wasn't successful enough, the initial damage was done. Wouldn't it have been ok to say that they were stepping up their consumer awareness campaign, spending ~$15mm this q on advertising with the campaign continuing into the year if successful? He could have updated us in 3 months on the progress and future spending as the campaign progressed. Just a thought. Neil.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next