Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Gottfried who wrote (45198)	1/24/1998 1:47:00 AM
From: Les White	Read Replies (1) of 58324

It must be done. Those who don't know why they need a zip by now are unlikey to walk by a Zip drive sitting on a shelf, pick it up, read the box, and conclude they need it and buy it. They're going to have to be sold. And it's going to take a big money multi-media blitz to generate the sales we need to accellerate growth. Discounting a product I don't even know I need isn't going to make me want one. Right now growth is decellerating. The manufacturing capacity is in place so the timing is right to juice it. And we need to do it now and get as far out ahead of all potential zip killers as possible. So far they'll want to cancel their plans to compete. I'd like to see the marketing research that went into this ad campaign. I bet it was first class. It sounds like KE's CC might have come off better if he had invited his marketing guru's along to answer for the campaign. I'd like to see them show up at the Emerald Research conference. And one other thing I'd like to see. INSIDER BUYING! If you're listening KE, how about picking up a big block with all that money you made on your sell! If you need a house, give yourself a raise. Guess I told him. I'll sleep better tonight. Good night all. Les

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