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Non-Tech : Any info about Iomega (IOM)?
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To: Gottfried who wrote (45358)1/24/1998 3:00:00 PM
From: Mel Boreham  Read Replies (3) of 58324
 
Gottfried, Maybe you could help me with this. I feel that this is a good time for all of us on the thread to come up with POSITIVE SUGGESTIONS that will be sent directly to IOMEGA top level management to hopefully rectify this obvious failure to communicate with the end OEM user. It could start with this very suggestion that I mentioned here and maybe could build to a list of other significant issues (not nit picking ones) and this could even help us all pull up sales by their bootstaps. Would it be advisable to set up a separate thread with a sunset clause of about three months to gather a list of helpful ideas to send to IOMEGA (via registered mail) or any other means that may seem best?

I do agree that maybe IOMEGA should not only address this weakness in end user communication, but also suggest what the content might be in the tutorial and other ways to get the attention of these critical persons... the tie to the tie ratios... Incentive coupons for a 10 pack of Gig-o-Color for a 20% discount to new users and at the same time they get Recordit software. Also, what about a special sales person training package sent out to all major retail outlets to assist in educating the sales force out there, who are as you said the great "unread and untrained" masses that we rely on to sell Zips, Jaz, Buz, etc. And these would be updated with each new model and product that IOM releases. It must be tailored to these young sales perons. Focused on how to sell each product. Please, I know we are all hurting now, but now is the time to start doing something that will help IOM in the future months ahead... while their big bucks are being injected into the major ad campaign. What you think of this? All others, I would like to hear your responses as well... Mel
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