Dennis,
I'm new to the Radica story, admittedly followed Skip and TM here. Imitation, as they say, is the sincerest form of flattery. :o)
While the toy industry seems filled with "one trick pony" fad stories, Radica seems to be very forward thinking in their game development. What I see is a company who first seeks widely popular pastimes (e.g., fishing) and then develops exciting games around that theme. The first step may not be easy, but it doesn't take rocket science. You or I could probably make a stab at it. But the second step's the devil. Turning everyday pastimes into interesting games? That looks extremely difficult to me. Oh, yes, then make the whole thing affordable to the average consumer, market it, develop distribution channels, etc. Radica has apparently mastered these daunting challenges.
If Fishin' sales may happen to fall under the "fad" category, and I wouldn't bet that it will, then there seem to be other great games coming down the road which may prove to be equally successful. Maybe more so. When I read about the VMS technology being applied to upcoming games like Trail Burner and Inline Alley, it smells like more hits coming up. Look at the popularity of those two pastimes! I'm a believer....
Hardrocker
ps Almost forgot. I see a few references on this thread to upcoming TV ads. Is that true, and when? I don't recall ever having seen a Radica commercial on TV, so I assume that commercials have either been very localized or nonexistent. If this is the beginning of a first time national campaign, then we may really be off to the races! |
