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niggerochi >This tells me that to the average consumer, 100 MB is
still a lot of space.<
Absolutely. It's also a lot of space in the publishing industry. My wife does art for a role-playing game company (paper and pencil, not computer RPG), and I do game design for them. All of our work is turned in on Zip disks, and it goes to the printer on Zip disks. There's plenty of space on them for that sort of thing.
They're relatively cheap, and most printers support them as the standard. Which brings up another thing that I think of in evaluating Iomega. Here's Apple, with a tiny marketshare. Yet it's the standard in the publishing industry. I think my wife is the only person I know who uses a Wintel box to develop art for RPG's. With Zip disks being a roughly equivalent standard, I think that gives a good base to jump off from.
The rest of Iomega's base consists largely of people who are fairly technically literate. Now it's time to show the masses what advantages Zip disks hold for them. Not "recipes" like the executable ad on the disks mentions (not until there's a computer in every kitchen, anyway, and maybe not then either), but in keeping Jr's games from eating up the hard drive, for keeping private data out of reach of prying eyes, for storage of large downloads from the internet, etc.
I hope the new ads will do the trick. I'm a small-time investor as these things go, but heck, it's a lot of money to me. I'm long on IOM, and frankly I feel better about it today than I did on Wednesday.
-Joe |
