RE: Ad money
If some of those Iomega ads don't go on the big Panasonic jumbo screen or a big billboard in Times Square, I may never see them. I have to walk through there frequently as there are a number of studios in and around the area. The exposure to New Yorkers and both foreign and domestic tourists is not to be underestimated, and anything that is advertised there gets immediate credibility as "one of the big boys." Coca-Cola, Calvin Klein, Nike, British Airways, Kodak, (of course Disney), and a host of other big outfits get lots of exposure. Plus,m whenever a film, music video, or TV show uses Times Square as a setting, the signage has a good chance of getting in the shot for a free broadcast. I would pull one of the 4 Super Bowl ads, and spend it on an entire year's worth of rent on a Times Square billboard.
Just my .03› (one penny taken from next Q's EPS) |
