Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: RetiredNow who wrote (45447)	1/24/1998 9:30:00 PM
From: Sigmund	Read Replies (1) of 58324

Mindmeld. I am not an investor in IOM but I wonder if you have taken taxes into account correctly. The doubled earnings would appear to be aftertax numbers yet the advertising cost is pretax. Perhaps using $50 million for an aftertax impact of the advertising expense would be more on target. The key questions re advertising are: * how effective? * how soon effective? * how long effective? People seem to be addressing the first two points but not necessarily the third. Perhaps advertising will impact revenue growth for more than just one year. This would make a big difference in your analysis.

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