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Non-Tech : Any info about Iomega (IOM)?
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To: Gottfried who wrote (45459)1/24/1998 10:25:00 PM
From: Michael Coley  Read Replies (1) of 58324
 
RE: $100 Million Advertising Blitz

GM,

Yes, it's in addition to the regular advertising budget. It's only in the US. I'm pretty sure that it's a specific target amount, as KE broke down the percent which they plan to spend each quarter (15/20/25/40 is what I plan on using in my models).

- Michael Coley
- wwol.com
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