| |   |   Cloud Race Gets More Interesting--and Confusing MARKETWATCH  7:00 AM ET 2/5/2020        Symbol Last Price Change    | GOOG |  1447.07  |  0 (0%) |    | AMZN |  2049.67  |  0 (0%) |    | MSFT |  180.12 |  0 (0%) |    | QUOTES AS OF 04:00:00 PM ET 02/04/2020   |   
   The most recent round of earnings reports makes clear that the largest cloud  service providers are having no trouble finding new business. Good luck figuring  out how each is faring against the others in a hypercompetitive market,  though.
   Fourth-quarter results  (https://www.wsj.com/articles/google-parent-posts-disappointing-earnings-but-discloses-new-  youtube-cloud-details-11580765421?mod=hp_lead_pos3&mod=article_inline) from  Google(GOOG)-parent  Alphabet(GOOGL) Inc. late Monday added both clarity  (https://www.wsj.com/articles/google-parent-posts-disappointing-earnings-but-discloses-new-  youtube-cloud-details-11580765421?mod=hp_lead_pos3&mod=article_inline) and  confusion to the issue. The report included the first disclosures of its Google  Cloud business, which generated $8.9 billion in revenue for 2019.  The numbers also showed Google Cloud's growth accelerating to 53% last year from  growth of 44% the year before, confirming some early success of the company's  stepped-up effort to sell its services to large corporate clients. The company  said on its earnings call Monday that the number of deals worth over $50  million more than doubled in 2019 from the previous year.
   The numbers also seemed to confirm Google's(GOOG) place as a distant third to Amazon.com(AMZN) and Microsoft(MSFT). Google Cloud  is about one-quarter the size of Amazon's(AMZN) AWS, which reported about  $35 billion in revenue for 2019, up 37% from the prior year. Microsoft(MSFT) doesn't report  revenue for its Azure cloud service specifically, but consensus estimates from  Visible Alpha have Azure revenue at $16.4 billion for the  calendar year 2019, which is up 39% from the prior year. Microsoft's(MSFT) fiscal year ends in June.
   However, Google's(GOOG)  Cloud revenue numbers include both its enterprise cloud service known as Google  Cloud Platform, or GCP, as well as its G Suite line of productivity software  that includes services such as Gmail for business users and Google Docs. In this  light, Google's(GOOG) new  disclosures are more in line with Microsoft's(MSFT) Commercial Cloud (https://  www.wsj.com/articles/microsoft-steps-up-push-to-dominate-hottest-segment-of-the-cloud-11572876001),  which groups Azure with the enterprise portions of Office 365, LinkedIn and  Dynamics. Microsoft's(MSFT) Commercial Cloud revenue for  2019 was $ 44.7 billion, up 39% from the prior year.
   That measurement would put Microsoft(MSFT) ahead of even Amazon(AMZN), which has very  little software-related revenue in AWS. Amazon(AMZN), of course, could change that by  launching more software offerings on its own or by acquiring an established  player. But Amazon(AMZN)  is still widely considered the leader  (https://www.wsj.com/articles/microsoft-steps-up-push-to-  dominate-hottest-segment-of-the-cloud-11572876001) in the cloud market due in  part to its first-mover advantage. The company formally launched its Web  Services business in early 2006--way before cloud computing entered the lexicon.  Azure was first announced by Microsoft(MSFT) four years later.
   However the top two are ranked, investors should expect the race to remain  hot given the potential upside. Cloud spending still accounts for a relatively  small portion of the corporate IT market. Morgan Stanley estimates that only  about 23% of business-computing workloads have moved to public cloud services to  date.
   The race will also be expensive. Dell'Oro Group estimates that Amazon(AMZN), Microsoft(MSFT) and Google(GOOG) spent a combined  $42.4 billion on data-center capital expenditures last year and  will raise that bill by 20% this year. At least that part of the cloud business  remains clear.
   Write to Dan Gallagher at dan.gallagher@wsj.com  (mailto:dan.gallagher@wsj.com)
   -Dan Gallagher; 415-439-6400; AskNewswires@dowjones.com  |  
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