Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Paul Tarbox who wrote (45593)	1/25/1998 11:47:00 PM
From: Cogito	Read Replies (2) of 58324

>>My wife and I were watching the game. She does not save or move data around on a computer, but she does use one quite a bit. She saw the commercial(s). She has a degree in business and is not stupid. I asked her what she thought of the commercial. She said "what is it for and why would I want one and WHAT is it?" She added that if that family cannot find anything anyway, why would you think they could find their disk? Interesting view of the ad I think and different from mine, since I know what it is.<< Paul - I wonder if the new Iomega ads are any more or less effective at presenting a technical message than, say, the Intel ads. I mean, what is Intel trying to get across with those ads? That Pentium II processors will make your life more funky? I think that the Iomega ads have been designed to work over time, after the consumer has seen different ones a number of times. As we now, both the Intel and Iomega ads are by the same agency. - Allen

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