hi stitch and others,
taking a high risk through specialisation offers two possibilities of future behaviour:
1. the one thing you are specialized in is a loser and you lose, too.
2. the one thing you are specialized in is a winner and you
win.
that means taking a bigger risk opens the possibility to make bigger profit, but also to go down the drain. betting on several horses lowers your risk, but also the chance of profits. (reg. portfolio-strategy) this is true for stocks, products, technologies, customers...
that means a company can only allow to specialize in one or two of the three dimensions (products, technologies, customers).
in the generalized dimensions you can use wonderful synergy-effects.
also companies like microsoft or coca-cola aren't fully specialized. microsoft offers operating systems, productivity tools, web tools, is a web provider, licenses copyrights of digital data...
coca-cola, has got several brands e.g. coca-cola, sprite, fanta and alcoholic drinks too.
they aren't specialized regarding their productline.
soon to be continued |
