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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 174.01-0.3%Nov 14 9:30 AM EST
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To: Mark Fleming who wrote (7561)1/26/1998 9:28:00 AM
From: Greg B.  Read Replies (2) of 152472
 
I liked the ad more the second time around. However, you had to listen closely to hear the Qualcomm name. The ad didn't rank at the top, or at the bottom, in terms of popularity. (I heard that USA Today has some results of SuperBowl voting poll.)

Perhpas it's premature to advertise the Q-phone and its benefits because the coverage is not yet nationwide. However, it would have been nice to create awareness, such as "the young road warrior" who upstages his parents with Q-phone technology, etc., etc.

For $1.3 million, would have preferred NBC sportcasters mentioning Qualcomm stadium (or Q stadium) at least 50 times.
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