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Non-Tech : Any info about Iomega (IOM)?

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To: Cogito who wrote (45655)1/26/1998 10:07:00 AM
From: Tom Trawinski  Read Replies (3) of 58324
 
Re: Advertising,

My opinion of the Iomega ads during the Super Bowl is that they
sucked. On every other commercial the roomful (about 20) people
were glued to the TV set and actually interacted from the commercials shown. We were relating to it in some way and making jokes. When the
Iomega ad displayed, everone watched it for about 10 seconds, then
started socializing and talking about topics other than the Iomega
commercial. The ad lost everyone. Something was wrong with it. Maybe it was too complicated. But the bottom line is Iomega wasted their cash, and in a big way.

Tom
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