Vivus woke me up this morning (5:30 AM MT) with a fax press release recapping all that we already know about the ad campaign, plus:
"The thirty second commercial kicks off during the AT&T Pebble Beach National ... on CBS January 31 and will run nationally on CBS, ABC, and CNN. The ad will be included in such programming as: The Evening News with Dan Rather, 60 Minutes, Chicago Hope, 20/20, and Prime Time Live.
National print ads will be placed beginning January 29 ... US News & World Report, Newsweek, Time, Prevention, Readers Digest New Choices, Diabetes Forecast, Diabetes Self Management, New York Times, San Francisco Chronicle, and the NY and CA editions of the Wall Street Journal."
THIS WAS NOT ON REUTERS WHEN MARKET OPENED!!! |