Marker Introduces Comprehensive Line of Snowboard Equipment and Apparel
SALT LAKE CITY, Utah--(BUSINESS WIRE)--January 20, 1998--Marker
International (Nasdaq: MRKR) today announced that it will introduce a
comprehensive line of Snowboards, Interface Step-in Boot and Binding
Systems and Snowboard Apparel under the Marker brand name for
1998/1999.
Marker's snowboard line features three innovative and distinct
construction technologies in its Split, Full and Uni Models. The
collection includes a variety of widths and an extensive range of
lengths to fulfill all riding styles and preferences. During their
annual snowboard test for the 1997/1998 season, riders for Snow
Country Magazine rated the Split snowboard # 1 in its category for
superior performance and innovative design.
Marker's Interface Step-in Boot and Binding system will be available
in five models, the Intense Plus, Explorer, Twister, Travel and Intro
Plus. Marker utilized years of experience in binding research and
development to produce the soft boot, step-in binding Interface
System which offers outstanding performance and fit and provides
superior edge pressure distribution combined with step-in
convenience.
Marker's snowboard apparel line, Marker Boardware, includes a
complete collection of high performance, multi-functional outerwear
featuring Entrant G-II and Sentek waterproof, breathable fabrics, in
addition to pullovers, sweaters and gloves.
Marker Snowboards, Interface Systems and Boardware will be
introduced at the S.I.A. Snow Show in Salt Lake City beginning
January 25, 1998. In the United States, Marker's hardgoods
representatives will sell and service the new snowboard line and
Marker's apparel representatives will sell and service Marker
Boardware. At the March 1998 S.I.A. Show in Las Vegas, Marker's
snowboard line will be presented together with Marker's alpine
binding collection in Booth #4391, and Marker Boardware will be
presented in Marker's apparel Booth #4381, both in the South Hall.
Internationally, Marker's snowboard products will be distributed
through its subsidiaries Marker Germany, Marker Austria, Marker
Canada and Marker Japan and through Marker's distributor network in
other countries.
Marker's President and Chief Executive Officer, Hank Tauber
commented, "The introduction of Marker branded snowboard products
represents a significant step in our continuing commitment to the
snowboard industry. We look forward to providing riders with
innovative, advanced products and we will strive to be a reliable and
profitable partner with our retail customers."
Marker snowboards will be produced at the Company's snowboard
production facility in Salt Lake City, Utah, which was completed in
late 1996. The new facility houses the Company's state-of-the-art
research and development Snowboard Technology Center and is located
near the Wasatch mountains, which provide excellent on-snow testing
of new products. Developing and producing snowboards in-house
enables Marker to control and protect the development of its
proprietary technology and assures the highest level of product
quality.
Marker's new snowboard collection replaces the DNR Technologies
line which was distributed in 1997.
Marker International, through its subsidiaries in the United
States, Germany, Japan, Switzerland, Austria and Canada, is a leading
designer, manufacturer and marketer of alpine ski bindings, snowboards
and related products and designs, distributes and markets outerwear,
luggage and gloves.
-0-
Except for historical information contained herein, the
statements in this release are forward-looking and made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements involve known and unknown
risks and uncertainties which may cause the Company's actual results
in future periods to differ materially from forecasted results. Those
risks include a softening of retailer or consumer acceptance of the
Company's products, pricing pressures and other competitive factors.
These and other risks are more fully described in the Company's
filings with the Securities and Exchange Commission.
CONTACT:
Marker International
Henry Tauber
President,
Chief Executive Officer
801-972-2100
or
Investor Relations:
David Walke/Shannon Moody
Press: Michael McMullan
Morgen-Walke Associates
212-850-5600
KEYWORD: NEW YORK UTAH
BW1154 JAN 20,1998
|
