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Non-Tech : Any info about Iomega (IOM)?
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To: stock4U who wrote (45672)1/26/1998 4:23:00 PM
From: Brendan2012  Read Replies (1) of 58324
 
>>That decision, according to David Henry, vice president for worldwide marketing at Iomega in Roy, Utah, came after research showed that early awareness of the spot -- in what had already been the company's biggest consumer campaign -- had been strong.<<

This is important. Iomega didn't just decide to spend 100M without having some reason to believe that it would work.

Brendan
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