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Non-Tech : Radica Games (RADA)
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To: Wayne who wrote (2208)1/26/1998 6:16:00 PM
From: mod  Read Replies (1) of 7111
 
Here is the info on Average Selling Prices (ASP) for Radica.
It took me a while to format it to fit here. I'll post some
comments later tonight. All of the info, except ASP, is from
Radica's 20-F filing.

==============================================================
FY 1994 Sales % of Units # of
($mil) Sales (mil) models ASP($)
Casino games
-- Handheld 58.2 81 7.7 32 7.58
-- Tabletop 13.9 19 1.6 24 8.88
Heritage games - - - -
OEM products - - - -
Others 0.0 - 0.0 12 0.95
Total 72.1 100 9.2 68 7.80
===============================================================
FY 1995 Sales % of Units # of
($mil) Sales (mil) models ASP($)
Casino games
-- Handheld 41.9 80 7.5 73 5.62
-- Tabletop 7.9 15 0.7 26 11.16
Heritage games 1.5 3 0.1 3 13.01
OEM products 1.3 3 0.3 2 4.72
Total 52.7 100 8.6 104 6.15
===============================================================
FY 1996 Sales % of Units # of
($mil) Sales (mil) models ASP($)
Casino games
-- Handheld 15.9 33 5.0 85 3.16
-- Tabletop 3.3 7 0.4 32 9.33
Heritage games 8.2 17 0.7 8 12.46
Sports games 8.6 18 0.7 7 11.72
Action games - 0 - 0
OEM products 11.5 24 2.2 7 5.23
Total 47.5 100 9.0 139 5.29
===============================================================
FY 1997 Sales % of Units # of
($mil) Sales (mil) models ASP($)
Casino games
-- Handheld 11.7 13 3.4 84 3.43
-- Tabletop 2.1 2 0.2 32 8.75
Heritage games 10.9 12 1.0 16 11.04
Sports games 44.4 50 4.0 10 11.13
Action games 2.4 2 0.2 2 11.40
OEM products 16.3 18 3.5 12 4.64
Total 87.8 100 12.4 156 7.10
===============================================================
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