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Non-Tech : Any info about Iomega (IOM)?

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To: John Alan Wallace who wrote (45721)1/26/1998 8:12:00 PM
From: Cogito  Read Replies (1) of 58324
 
>><<<This is important. Iomega didn't just decide to spend 100M without having some reason to believe that it would work.>>>

Then why the HELL wasn't that stated in the CC?<<

John -

It was stated in the CC, for all the good it did us. KE said that their market research indicated that advertising right now would be more effective in stimulating sales than immediate price cuts.

- Allen
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