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Subj: Finance - Internet Daily @ 01/26/98
Date: 98-01-26 20:09:00 EST
From: finance@infobeat.com (InfoBeat)
To: tokyomex
Finance - Internet Daily for Monday, January 26, 1998
In alliance with Money Online at money.com
by Frank Barnako, CBS Marketwatch
Survey shows growing interest in Internet advertising
A new survey of manufacturing executives by the Cahners Business
Confidence Index shows almost half expect Internet advertising to
account for the largest increase in their marketing budgets this
year. ''Hardly a blip on the marketing radar screen just two years
ago, it's increasingly evident that advertising on the World Wide
Web and on-line services, in general, has begun to draw the
attention -- and ad dollars -- of even tradition-bound, low-tech
manufacturers,'' said Cahners economist Daryl Delano.
The survey also reported that smaller businesses expected a higher
percentage of their ad spending to go to the Internet than did
larger companies. "Internet advertising seems to be viewed as a
way of leveling the playing field,'' Delano said. |
