The competition is gaining:
Disney Online and BarnesandNoble.com Unveil Strategic E-Commerce
Agreement
NORTH HOLLYWOOD, CALIF. (Jan. 28) BUSINESS WIRE -Jan. 28, 1998--
Number 1 Family Site Joins Forces with Leading Bookseller to
Expand Online Selection and Service for Disney Book Buyers
Disney Online and BarnesandNoble.com, a subsidiary of Barnes & Noble
Inc. (NYSE:BKS) Wednesday announced an agreement to create Disney book
boutiques on both Disney.com and BarnesandNoble.com.
BarnesandNoble.com, which will be the bookseller of Disney books on
Disney.com, will also create a unique Disney book boutique on its site
featuring more than 2,000 Disney titles. BarnesandNoble.com will handle
the transaction and fulfillment of all purchases of Disney books from
both sides. Further terms of the deal were not disclosed.
"The power of these two brands, coupled with our joint commitment to
providing innovative and exciting content, makes this a smart business
relationship," said Chuck Davis, senior vice president of Disney
Online. "More importantly, though, is that the breadth and depth of our
expanded book offerings is a wonderful asset to guests of Disney.com
and BarnesandNoble.com.
"Disney has proven itself as the undisputed leader when it comes to
reaching families online," said Carl Rosendorf, vice president, new
business development, for BarnesandNoble.com. "Our agreement with
Disney.com is a key component of our continuing effort to offer
families online access to the books they care about most.
"The agreement also supports our strategy of partnering with the most
trusted brands on the Web to offer consumers greater value and more
meaningful online experiences." BarnesandNoble.com on Disney.com
The Shop channel on Disney.com (www.shop.disney.com) is where Disney
fans can find and buy all things Disney, from toys and apparel to
videos and books. The new book boutique within the Shop Channel of
Disney.com is represented by graphical links from the main Shop page,
as well as the Books subcategory within The Disney Store Online.
The boutique offers more than 2,000 Disney titles, including "Winnie
the Pooh's Valentine" storybook, "Mickey's Gourmet Cookbook" and
"William Wegman Puppies," providing the most extensive selection of
Disney books online.
Because the site features BarnesandNoble.com's robust and easy-to-use
search engine, guests can find exactly what they're looking for by
simply typing in a keyword, author name or title. For guests in the
mood to browse, the boutique page features both a link to the Disney
Publishing Web site, and also highlights selected titles related to
themes and characters that will change each month. Disney.com on
BarnesandNoble.com
The unique Disney book boutique on BarnesandNoble.com will mirror the
monthly promotions and themes found in-store and on the book boutique
on Disney.com. Guests to BarnesandNoble.com will find the boutique from
various links within the site.
Once there, they'll have access to BarnesandNoble.com's search engine,
enabling them to search a catalog of every book in print, as well as
highlighted books related to that month's Disney theme and other Disney
bestsellers. About BarnesandNoble.com
BarnesandNoble.com is a leading online retailer of books and is the
exclusive bookseller to America Online's 11 million subscribers.
BarnesandNoble.com also has exclusive partnerships with CNN
Interactive, Lycos and ZDNet.
BarnesandNoble.com continues to bring bookselling innovation to the
Internet. It was the first online bookseller to offer deep discounts
and the first to carry an extensive inventory on its shelves. Currently
the company stocks more than 350,000 titles in its state-of-the-art
distribution center, which is the largest standing inventory of any
bookseller online.
Barnes & Noble Inc. is the world's largest bookseller. It is the
leading operator of book superstores in America, with 455 stores
nationwide, in 48 states. It also operates 556 bookstores in shopping
malls.
The company also publishes books under its own imprint for exclusive
sale through its retail stores and nationwide mail order catalogs.
General financial information on Barnes & Noble can be obtained via the
Internet by visiting the company's investor relations Web site:
shareholder.com. About Disney Online
Founded in 1995 with the vision of bringing Disney magic to the online
world, Disney Online creates and publishes a variety of award-winning
services for kids and families, including Disney.com, the leading
family Web site, and Disney's Daily Blast, the one-of-a-kind online
service for kids.
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CONTACT: Disney Online, North Hollywood
Rebecca Buxton, 818/623-3460
rebecca.buxton@online.disney.com
or
Cunningham Communication Inc. (for BarnesandNoble.com)
Elisa Klosterman/Patrick Ward, 617/494-8202
eklosterman@ccipr.com
pward@ccipr.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMED INTERACTIVE/MULTIMEDIA/INTERNET PUBLISHING
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