100,000 Sets of Callaway Golf Big Bertha(R) X-12(TM) Irons Ordered Quickly After Introduction
CARLSBAD, Calif., Jan. 29 /PRNewswire/ -- On Monday, January 12, 1998,
Callaway Golf Company (NYSE: ELY) issued a press release announcing that its
new Big Bertha(R) X-12(TM) Irons had been developed and would be immediately
available for sale worldwide.
Today the company announced that it has received orders for more than one
hundred thousand sets of these new irons. More than 35 percent of these sales
are in markets outside the United States.
Of these orders to date, Callaway Golf has now delivered in excess of
30,000 sets including early shipments to foreign markets.
Bruce Parker, President of Callaway Golf Sales Company and responsible for
all U.S. domestic sales, stated, "We are very pleased, but not surprised, by
our customers' very positive reaction to these unique irons. This is the most
successful new product introduction activity we have ever experienced in terms
of quickly confirmed sales and early shipments. We feel fortunate and proud
of our ability to develop golf clubs which receive immediate acceptance by
U.S. golf club retailers. The ability to meet this demand in a timely manner
further supports Callaway's goal to better serve our customers."
Fred Port, President of Callaway Golf International and responsible for
all international sales, stated, "Big Bertha(R) X-12(TM) Irons have been
enthusiastically received by golfers and retailers outside the United States
as well. This is a testament to Callaway Golf's continued focus on creating
golf clubs which provide golfers, at all levels and from all cultures, a more
enjoyable golf experience."
The company believes that several of the Callaway Golf Staff Professionals
on five tours will be putting their Big Bertha(R) X-12(TM) Irons in play soon.
Callaway Golf makes and sells Big Bertha(R) metal woods and irons,
including Big Bertha(R) War Bird(R) Stainless Steel Metal Woods, Great Big
Bertha(R) Titanium Metal Woods, Biggest Big Bertha(TM) Titanium Drivers, Big
Bertha(R) X-12(TM) Irons and Great Big Bertha(R) Tungsten*Titanium(TM) Irons.
Big Bertha(R) Drivers are the number one drivers in use on the PGA, Senior
PGA, LPGA, Nike and European PGA Tours.
For more information about Callaway Golf Company, please visit the
company's website on the internet at www.callawaygolf.com.
SOURCE Callaway Golf Company
/CONTACT: Larry Dorman, Bruce Parker or Krista Mallory of Callaway Golf
Company, 760-931-1771/
/Web site: callawaygolf.com
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