Mike Bloomberg to spend at least $100 million in Florida to benefit Joe Biden
By Michael Scherer
September 13, 2020 at 10:20 a.m. EDT
Former New York mayor Mike Bloomberg plans to spend at least $100 million in Florida to help elect Democrat Joe Biden, a massive late-stage infusion of cash that could reshape the presidential contest in a costly toss-up state central to President Trump’s reelection hopes.
Bloomberg made the decision to focus his final election spending on Florida last week, after news reports that Trump had considered spending as much as $100 million of his own money in the final weeks of the campaign, Bloomberg’s advisers said. Presented with several options on how to make good on an earlier promise to help elect Biden, Bloomberg decided that a narrow focus on Florida was the best use of his money.
The president’s campaign has long treated the state, which Trump now calls home, as a top priority, and his advisers remain confident in his chances given strong turnout in 2016 and 2018 that gave Republicans narrow winning margins in statewide contests.
“Voting starts on Sept. 24 in Florida so the need to inject real capital in that state quickly is an urgent need,” said Bloomberg adviser Kevin Sheekey. “Mike believes that by investing in Florida it will allow campaign resources and other Democratic resources to be used in other states, in particular the state of Pennsylvania.”
The last Republican to win the White House without Florida was Calvin Coolidge in 1924, and a loss of the state’s 29 electoral votes would radically shrink Trump’s paths to reelection. With Florida in his column, Biden would be able to take the presidency by holding every state that Hillary Clinton won in 2016 and winning any one of the following states: Arizona, Wisconsin, Michigan, Pennsylvania and North Carolina, all of which Biden leads in current public polling averages.
In response to the Florida commitment, Trump attacked Bloomberg on Sunday morning, mocking his performance in the Democratic primary debates earlier this year. “I thought Mini Mike was through with Democrat politics,” Trump wrote on Twitter.
“Save NYC instead,” he added.
In recent weeks, polls in Florida have narrowed, with the Cook Political Report recently shifting the state from “lean Democrat” to “toss up.” A Washington Post average of public polls since August finds Biden up by one percentage point in the state, well within the margin of error. While he has been doing better than past Democratic candidates with Whites and seniors, Biden has struggled among the state’s Latino population, which Republicans have focused enormous resources on courting over several election cycles.
“If you have the ability to make sure that you are able to speak directly to all of these different communities and where they live then you are going a long way to securing the states for Biden in this election,” Rep. Ted Deutch (D-Fla.) said. “I’m glad that Mike Bloomberg recognized this and is prepared to make an investment to make sure that every one of those communities will be aware of the importance of this election.”
The spending will focus mostly on television and digital ads, in both English and Spanish.
Bloomberg’s aim is to prompt enough early voting that a pro-Biden result would be evident soon after the polls close. Florida, unlike other swing states, reports almost all early ballots shortly after voting ends.
Democrats and Republicans have worried that early results will dictate public perceptions of who will ultimately win the election. In many states, the first reported votes are more Republican, but the numbers turn more Democratic over time as more mail-in and early votes are added to the tally.
“It would give lie to what we expect to be Trump’s election night messaging that Democrats are stealing the election, because unlike other battleground states, Florida counts its absentee ballots on or by Election Day,” Bloomberg adviser Howard Wolfson said. “We think Florida is incredibly close but winnable.”
continues at washingtonpost.com |
