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Technology Stocks : Creative Labs (CREAF)

CREAF 0.411

+11.2%

Dec 8 12:12 PM EST

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To: Zakrosian who wrote (9200)	1/29/1998 8:12:00 PM
From: Chris Sholler	Read Replies (6) of 13925

ISA and PCI are buses (data highways) inside your PC. ISA is "old" technology (re: slow, dumb) whereas PCI is "newer" (re: faster, smarter). Since the intro of PCI a number of years ago, motherboards include both buses. Add-in cards fit into a slot that connects the card to one of these buses. CREAF SoundBlaster products are ISA-based products. Intel and Microsoft want to migrate away from ISA to PCI to take advantage of the faster, smarter bus. A number of would-be CREAF competitors seized the opportunity to announce plans to enter the audio market with PCI audio parts. Their marketing-based press releases extol the virtues of the PCI-bus and infer dramatic improvements in audio quality do to the bus speed (bulls__t). Audio quality is far more a function of the number of "points" used to interpolate along a sine wave in your wave table than from bus speed. CREAF's new Ensoniq products use linear interpolation (2 points) like the overwhelming majority of audio parts; their 8008 part uses 4 points and their 10k1 part uses 8 points. If you love music, you'll be astounded at the quality from the SB Live (10k1).

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