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Pastimes : Travel Forum
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To: S. maltophilia who wrote (1504)10/11/2020 4:59:09 PM
From: Elroy  Read Replies (1) of 1521
 
United estimates the value of its MileagePlus program at $21.9 billion. Over in the stock market, the value of the entire airline — its so-called market capitalization — is only about half of that figure.

You probably want to add United's market cap and net debt to get enterprise value for the sake of this discussion.
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