EROX Corp and pheremones Message Board

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Microcap & Penny Stocks : EROX Corp and pheremones

EROX 0.000400

0.0%

Sep 26 5:00 PM EST

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To: Tom Caruthers who wrote (404)	1/30/1998 1:27:00 AM
From: Tom Caruthers	Read Replies (1) of 562

Please pass this on to the marketing dept. You guys need more focused marketing. Radio ads just don't do it! Colognes are a very personal thing and if you smell something that you like, you are much more likely to go and buy it than if you hear a commercial about it. It's like buying clothes. Tell me that you personally would buy a leather jacket from the radio. Start focusing on GQ, Madamoiselle, Cosmopolitan, Good Housekeeping....some quality magazines and put page ads with scent strips in there! And do it in earnest! I know that you have tried this before, but STOP wasting money on infomercials and radio ads! Rational appeals are hard sells, especially when it comes to these kinds of things! When people smell something they like, they will go looking for it next time they shop. Tell them where to buy it in small print on the bottom. Show the elegant men's and women's bottles in the ad. Don't overemphasize the science aspect. Ask them to just try it. Give out free samples (small trial vials). Go Erox!

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