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Non-Tech : Any info about Iomega (IOM)?
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To: Cogito who wrote (46280)1/30/1998 11:46:00 AM
From: David S.  Read Replies (1) of 58324
 
Allen, Moreover Compaq, Sony & Apple run ads showing Zip built-in.
None of these box makers or others show ads with LS-120 built-in.
Zip included is a inducement to buy, they expect more sales
because they are using Zips. Obviously, LS-120 doesn't bring in
sales. What more do we need to understand this?

We also need to take regular checks on the IOM site. They now
are featuring CLIK very heavily along with full specifications,
features, etc. on their home page. Indeed it is the upper left
click on their menu next to the Zip click button.
They also mention that their strategy is the same as for Zip.
First build up demand by selling it as an external add-on. then
for OEM inclusion later. This is the same strategy
they used for the Zip drive campaign. Therefore, they may
not be pushing OEM inclusions as their priority just yet.

Regards, David S.

PS: sorry this post got messed up with their lousy editor
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