PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 24.90

-0.4%

Dec 31 3:59 PM EST

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To: Rob Loney who wrote (468)	1/31/1998 5:50:00 PM
From: BigKNY3	Read Replies (1) of 9523

MUSE and Viagra: The Vivus "direct to the consumer" ad and television campaign "Impotence is Optional" has begun. Here are the MUSE features that are described in the ad (some in rather small type): -MUSE is an "urethral suppository". A MUSE applicator delivers a tiny medicated pellet to the urethra. -MUSE was successful in about 50% of men with severe impotence. -33% of men reported genital pain. -7% of patients dropped out of clincial studies due to adverse reactions. -3% of patients reported symptoms from lowering of blood pressure. -Possible side effects to partners were vaginal itching or burning -Patients' duration of erection have lasted for more than 4 hours. An application of ice packs may shorten the duration. -MUSE must be stored in a refrigerator Given the above profile, my view is reinforced that upon approval Viagra will not compete with MUSE. MUSE may find a niche in the ED market for non-responders to oral therapy...either alone or in combination with Viagra. The size of this market segment will be dependent on MUSE's efficacy in this patient group and how large the entire ED market will become with Viagra's approval. BigKNY3

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