Moldbug is writing a book and this part is called, Big tech has no power at all – Gray Mirror
For example: why the heck is everyone and everything getting all woke right now? No one ordered them to change their minds in this direction. Are they just opening their souls, independently, but at the same time, to the lovely light of reason? If so—why didn’t we all do that a long time ago? Maybe after that ‘80s Coca-Cola commercial?
Perhaps here we see another case of attractive coordination. Nazi Germany had a process called Gleichschaltung—which is sometimes even translated as coordination, and which simply meant forcing everything to be Nazi. There could be no soccer—only Nazi soccer. Soccer fans today are not at all familiar with this process.
Just kidding! Actually, as a proud American, who nonetheless lets his son play soccer, every Premier League game today opens with a kneeling benediction against racism, which is at apparently as dangerous as drugs were when I was his age. At least, we’re supposed to say the same word to it. They also wear armbands, etc—full Pyongyang.
What caused this to happen? Who is the Nancy Reagan of racism? Who ordered everyone to agree that racism is way worse than drugs? What would happen if Man United, Chelsea or even Brighton Hove Albion was like: “erm, actually, we’ve ‘ad a meetin’ and desoided as, drugs is woise. We’ll ‘av ‘at on the shirts, guvnor, eh?” And finally: what could this possibly have to do with anything that happened in Wisconsin? There are no good or obvious answers to any of these questions.
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