Actually, answered one of my own questions...ONSALE press release with AOL below... In the prospectus that I have read, ILII expects to spend $1.4 million on advertising on AOL...
ONSALE Announces New Commerce
Agreement with America Online
MOUNTAIN VIEW, Calif., Sept. 12, 1997 -- ONSALE, Inc., (NASDAQ:ONSL) a pioneer and leader in interactive
24-hour online auctions, today announced a new commerce agreement with America Online (NYSE: AOL), the world's most
popular Internet online service. ONSALE (Keyword: ONSALE) will appear in the Electronics department and in the
Computer Hardware department on AOL's newly designed Shopping channel, the most popular shopping destination in
cyberspace. In addition to the listings, ONSALE has also purchased additional advertising space in the Shopping Channel and
AOL NetFind to support the initiative.
"We are thrilled about this agreement between ONSALE and AOL," said Jerry Kaplan, CEO and Co-Founder of ONSALE.
"ONSALE looks forward to providing incredible values to AOL's broad customer-base of 9 million members worldwide."
Shopping at ONSALE
Shopping at ONSALE will be an easy and fun transaction for AOL members. To place a bid, members need only click a
button on their computer screen, fill out a registration form and submit their bid. Typically, a number of identical items are
auctioned off simultaneously. When bids are received, prices change or merchandise is sold, ONSALE's pages are
automatically updated with the latest inventory and/or pricing information. Members will be able to monitor the bids and change
them electronically. The winning bidder will be notified by email and posted on the site.
About ONSALE
ONSALE is a leading electronic retailer pioneering an efficient and entertaining new marketing opportunity -- the interactive
24-hour online auction. The company currently specializes in selling computers, peripherals and consumer electronics
exclusively over the Internet's World Wide Web. More than a quarter of a million visitors have placed bids since the launch of
the service in May 1995. ONSALE reported gross merchandise sales of $24.5 million for the quarter ending June 30, 1997.
ONSALE operates daily auctions Monday through Friday, and posts tens of thousands of items in a typical week. The
company leverages the interactivity and sense of community generated online and on the Internet to create an effective new
sales medium that generates a high level of customer loyalty and enthusiasm. ONSALE's Web site is located at
www.ONSALE.com. |
