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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Gordo who wrote (181)	2/2/1998 10:10:00 AM
From: diddlysquatz	of 768

Record January sales Bow Flex Inc BFX Shares issued 8971541 1998-01-30 close $4.99 Monday Feb 2 1998 Mr Rod Rice reports Figures are in US currency. Bow Flex reached a sales milestone as sales surpassed $3 million (approximately C$4.4 million) for the month of January 1998. Sales have been building steadily throughout the past 12 months. The company hit its first $1 million in monthly sales in February 1997, followed by $2 million in July 1997 and has now topped that record by over 50%. Sales in January exceeded sales for the entire first quarter ended March 31 1997 which were $2.9 million (approximately C$4.0 million). The company expanded its call centre as well as its production capacity in the last half of 1997 to accommodate the growth anticipated in 1998. Increasing sales are attributed to expanded television advertising on Bow Flex's home fitness equipment in addition to a broader product line and streamlined access to financing for customers. (c) Copyright 1997 Canjex Publishing Ltd. canada-stockwatch.com

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