Eric, Louis, if Apple is going to pull their stock from all national retailers except CompUSA, then Comp is going to have to live up to the deal. That explains the San Antonio conversion but doesn't really give the SoCal stores any slack, now does it?
If the conversion has been completed then I would've thought we'd see that trumpeted in CompUSA's Sunday newspaper inserts. I looked but instead of any store-within-a-store news, just a third page on the 250 mhz 6500 and the tagline, "Mac is back!"
Yeah, well, we'd like to think so.
We'll probably see the ads when Comp gets everything tidied up. Give 'em hell anyway, Eric. Keeps them on their toes.
I bought more today at 17 9/16. My small buy near the close on Friday for 18 7/16 isn't looking so hot. Anyway, the thought last week was that we should at least get back to 19 1/2 and I'd get a point, possible much more if news would cause us to break twenty. Now the thought is that at 17 1/2 Apple is plainly undervalued.
As for this quarter, I started bearish and then the new cost structure and continued good execution by Apple made me less bearish. The news that Apple is pulling inventory from all these chains (and knowing how out of date the stuff is--at best Circuit City had the old 6500s) makes me wonder how they are going to move all those boxes without an inventory write-off. Sounds like the $1000 Mac is here.
I like the close ties with CompUSA--there's no better national chain to be affiliated with, yet I wonder about pulling everything from the other stores, just when Apple seems to be on the verge of running good ads and coming up with a low-priced machine that people actually want.
Anyway,
Marc |
