PR Newswire, Monday, February 02, 1998 at 15:36
      NEEDHAM, Mass., Feb. 2 /PRNewswire/ -- UroMed Corporation (NASDAQ:URMD), today announced the appointment of Joel B. Weinstein as the company's Vice President of Sales and Marketing for its Assurance Medical division, which is focused on developing proprietary products that address the challenges of early detection of breast cancer.  Mr. Weinstein comes to the company from HOLOGIC, Inc. a manufacturer of specialty x-ray devices.  At HOLOGIC, Inc., he was most recently Vice President, Marketing/Business Development.     John G. Simon, UroMed's chairman of the board and chief executive officer, commented, "The addition of Joel to the team is a significant achievement for UroMed Corporation, because the position will assist with the growth and development of the company's Assurance division.  Joel is extremely talented and understands the female healthcare diagnostic business.  He is an ideal fit with our breast care strategy.  He is also familiar with growing a business from its initial start-up phase to a successful sales level.  His track record includes building HOLOGIC, Inc.'s diagnostic business from no sales to $91 million in sales over a nine-year period.  We welcome his expertise in advancing Assurance Medical's exciting breast cancer screening technology to market."     Alan West, Managing Director of Assurance Medical, stated, "Joel is an energetic and creative marketer with extensive background in the breast cancer and osteoporosis screening markets.  Joel is an important addition to our Assurance team, and we look forward to his contributions in the coming quarters as we move our BreastCheck(TM) technology through the regulatory process."     Weinstein stated, "The BreastCheck technology developed by Assurance Medical and the market it addresses combine to make this the most exciting startup division that I have had the opportunity to be associated with.  My short term priorities will be focused on the development of marketing strategies to help develop and launch this important new approach for women in the fight against breast cancer."     Mr Weinstein has over 15 years of successful marketing experience with medical products including 10 years at HOLOGIC, Inc., where he was responsible for overseeing all facets of marketing for products in the women's health area related to the diagnosis and monitoring of osteoporosis.  He also established U.S. and international sales channels, and qualified, recruited, trained and supported an international dealer network.  He was one of the first employees of HOLOGIC, Inc., and participated in its venture capital financing.  Prior to joining HOLOGIC, Inc., Mr Weinstein held various positions at Advanced Technology Laboratories, a manufacturer of medical diagnostic ultrasound apparatus, including Vice-President, Business Development and Marketing Director.  Mr. Weinstein also has extensive experience with health care reimbursement issues.  Mr. Weinstein graduated from Western New England College with a Master of Business and from the City College of New York with a Bachelor of Engineering.  He and his family reside in Framingham, MA.     UroMed, founded in October 1990, is dedicated to establishing itself as a leader in the development of male and female healthcare products.  UroMed has three primary areas of initial focus: breast cancer, prostate cancer and incontinence.  In the area of incontinence, UroMed offers the Reliance(R) Urinary Control Insert and the INTROL(R) Bladder Neck Support Prosthesis -- both FDA-cleared for marketing, as well as the PelvicFlex(TM) educational training video.  In addition, this year UroMed intends to expand its FDA- cleared continuum of continence care products by offering the Impress(TM) Softpatch and the BEACON Technology System(TM), a minimally invasive incontinence surgical line. In the area of breast cancer, UroMed is developing its BreastCheck(TM) breast self examination device together with its physician-use BreastExam(TM) counterpart device.  Both devices may potentially enhance breast cancer detection.  The BreastCheck technology is an investigational technology and must receive FDA approval prior to commercial launch.  In the area of prostate cancer UroMed has received FDA clearance for its CaverMap Surgical Aid system.  UroMed also continues to dedicate significant resources to the development and/or acquisition of new options that fit into UroMed's continuum of care in male and female healthcare.     NOTE: INTROL(R) Bladder Neck Support Prosthesis and Reliance(R) Urinary Control Insert are registered trademarks of UroMed Corporation.  Impress(TM) Softpatch, PelvicFlex(TM) Personal Trainer Video, BEACON Technology System(TM), BreastCheck(TM), BreastExam(TM), and CaverMap(TM) Surgical Aid are trademarks of UroMed Corporation.
  SOURCE  UroMed Corporation     -0-                          2/2/98     /CONTACT:  Kristen Galfetti, Manager of Investor Relations of UroMed Corporation, 781-433-0033 or James R. Buckley, Senior Consultant of Sharon Merrill Associates, 617-542-5300/ |