Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: craig crawford who wrote (7091)	2/2/1998 9:52:00 PM
From: phbolton	Read Replies (1) of 27307

YHOO's "rating" and "share": For a TV show two key numbers are the total number of viewers, the "rating", and the percent of the viewers watching TV at that time, the "share". (demographics also count but we'll leave that to another time) Does anyone have a clue as to what YHOO's share of the internet might be? My guess is that the share is much less than 1%. The share will probably be a prime determinant of the percent of the total internet advertising revenue that goes to YHOO in the same way that all of the TV/radio/magazine/cable advertising money is spread out over all TV/radio/magazine/cable that have share. The ratings/share in TV land do not count "surfing". Have to stay for a trade secret length of time to be counted.

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