Vans Inc. BIG HUMONGOUS Earnings jump. Message Board

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Non-Tech : Vans Inc. BIG HUMONGOUS Earnings jump.

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To: Robet Butkus who wrote (289)	2/3/1998 2:26:00 AM
From: Chadster	Read Replies (1) of 403

OK, I'm sitting in Tokyo as I write this and I just want to assure everyone that Japanese people are still buying shoes. No one is barefoot or wearing homemade shoes. If anything, I continue to see more people wearing Vans and more stores selling them. There are a couple of reasons for this. First, young people are trendy and fashion conscious. There is a discernable trend away from high tech Nike/Reebok/Fila/Addidas basketball style shoes and toward funkier retro or big soled sneekers. I see a lot of Converse, Puma and Vans and fewer of the big heavyweights of the industry. Second, Vans are still sold at a good price regardless of the slight weakening of the yen. Depending on the style, they are sold at less than 10,000 yen (eighty bucks) and are a much better deal than other imported sneakers. Besides natural resources, I can't think of another industry where imports dominate in Japan like the athletic shoe business. Maybe revenues will be down from Japan but they won't fall to zero, regardless of whether a supplier is out of business. I have doubled my investment in VANS as this sell off is a farse.

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