Novartis Message Board - Msg: 3328477

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Biotech / Medical : Novartis

NVS 125.48

+0.4%

Nov 5 3:59 PM EST

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To: Tony J Brice who wrote (164)	2/3/1998 9:36:00 AM
From: Brad	Read Replies (1) of 296

I understand Novartis just signed Super Bowl MVP running back Terrell Davis of the Denver Broncos to an endorsement contract for the nasal spray product (dihydroergotamin) for several years. This was reported in the Denver Post today. It was the nasal spray he used to prevent a migraine headache after he was hit in the head at the end of the 1st quarter of the Super Bowl. As everyone knows by now, Davis returned to the game to become the MVP as the Broncos went on to become the first AFC team to win the Super Bowl in 13 years. As part of the deal, Novartis plans to establish "The Terrell Davis Foundation for Migraine Education and Treatment." The ads will be coming soon to newspaper, TV, and radio. Best wishes, Brad

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