Thanks CD for your truly interesting post re: pharmacy issues. One thing that it brought to my attention is the importance of good advertising and PR for Vivus to do really well. Relatively inexpensive things that they could do include: aggressive presentations at medical meetings, such as the AAFP (family practice), ACP/ASIM (Internists). They could present at ACEP (Emergency Medicine) since some patients will present as emergencies (too much of a good thing). Etc. Articles in consumer magazines such as Redbook, Ladie's Home Journal, Esquire, not to mention the obvious Playboy and Cosmo. Opinion leader type magazines include: Worth, New Republic, National Review, Columbia Journalism Review, etc. There are several issues that would be of interest to this crowd with Vivus featured (on-line investing, PFE snow job on the media, the NFL episode).
If the word does not get out, no matter how good the product, the product won't do well.
I personally think that men with mild to moderate ED could consider having both Viagra and Muse on the shelf. Even if a man has mild ED and responds to Viagra, Muse might be nice for those times when time is a factor. IMHO. |
