>>>or some other paradigm will sneak in and grab the prize.
Very well could happen, I've honestly been trying in the worst way to get online banking set up in an easy way thru Checkfrees site.
Granted they are selling the package to the banks and letting them do it, but this company I stumbled into by far has the easiest way to do it for the general public looking for a place to go, using the web. I found it's 'button' on the Infoseek personal finance section, online banking, and marked it for you to look at.
orcc.com
Just double click either 'bank', 'credit union', 'financial services'.
After you do that, then you select a continent, then in my case a state Michigan. Then up pops all the 'banks' in Michigan. From there I found a number of Banks in my area of Michigan I could hook up to.
....................................................................................................
To me this was a much simpler way to get signed up for services, because it pointing me in the right direction on every click I made with my mouse. VS. checkfrees cumbersome site which would take Einstines son or father to figure out. I've said all along that this company need push button access from a major trafficed location on the Web to explode sales. I'm just a full believer in the concept of Location, Location, Location principle. Combine that with this user friendly site that they have on the Web......and I like their paradigm better than Checkfrees......as far as bringing people into the online banking world.
It seems to me that the Banks are not upset by this 'button' approach by getting customers, and potential customers exposed this way on the WEB. Since they have exploded the number of signed banks from the 60's to sell over 220. With 147 signing up in December 97 alone. Rivaling the number of serviced banks by Checkfree, and at the pace they are going they'll pass Checkfree. The only thing wrong with this company is it is still private.
Heed these words of warning ole master of the Checkfree universe I want online banking sooooo bad I nearly signed with a competitor because they use a button, and operate under the KISS approach.
Get few guys & gals working on your sign-up site. Make it more usefull and interactive with the web user,upon site entry no more than 5 mouse clicks to get to the Bank. And stop confusing them with all the other crap you do. They are not interested in that.....so why do they need to see it? Seperate that stuff entirely from the business at hand, which is signing up consumers for online services for your member Banks.
Do a house keeping....streamline the site....focusing the incomming traffic....looking to set up online services.
You may have the best processing engine, but your web site is combersome to get set up to use your services. GUIDE THE USERS INTO THE SYSTEM, FOR THE BENEFIT OF THE BANKS YOU HAVE SIGNED. BELIEVE ME IT WON'T PISS THEM OFF.
Somebody please take this other company public so I can get some shares. |
